Stuntman Public Relations is a full-service, New York-based public relations agency focused on servicing companies in the hospitality, consumer goods, food and beverage, entertainment, travel, and e-commerce industries, as well as viral marketing projects.
What sets us apart at Stuntman PR is our core belief that old-guard public relations practices have aged poorly, as they are still centered around outdated methodologies and legacy media of times past. The current crowded landscape of on-demand, interactive media now requires bold, innovative thinking in order to rise above the competition.
P.T. Barnum once said, “No one ever made a difference by being like everyone else.” We believe the world and modern brands need big-idea publicity associated with early-century figures like Barnum and Edward Bernays: one-way communication, powered by a cutting-edge approach.
Press
Obtain top-tier press release placements and features for you and your brand
Branding
Refine your image, message, and identity to better connect with the right audience
Event Planning
Create and execute bespoke media events for your brand’s audiences
Viral Marketing
Make headlines with catchy, attention-grabbing campaigns
Digital
Present a cohesive and representative brand image across all digital channels
Known as the “King of Cheeses”, Parmigiano Reggiano is one of the oldest and richest cheeses in the world. Dating back nine centuries, Parmigiano Reggiano is produced exclusively in the Italian regions of Parma, Reggio Emilia, Modena, Mantua to the right of the Po river, and Bologna to the left of the Reno River. As an authentic expression of Italy’s cultural identity, Parmigiano Reggiano is protected by the European Union as a product under Protected Designation of Origin (PDO). The Consortium of Parmigiano Reggiano was officially founded in 1934 to regulate, protect, and educate the world about one of Italy’s greatest exports.
The Parmigiano Reggiano Consortium engaged Stuntman as agency of record in early 2018, with a continuation for 2020. Within the past couple of years, Stuntman has leveraged press trips, media events, and traditional news bureau outreach to amplify awareness for its Protected Designation of Origin, traceability, and superiority as “the king of cheese” that is peerless in the hard cheese category.
The result has been getting Parmigiano Reggiano featured in top-tier media outlets such as Vogue, Forbes, Rachael Ray Everyday, Chowhound, INSIDER and scores of others. More recently, the agency partnered with Eataly to host a successful Heritage Breed Parmigiano Reggiano wheel cracking event which reaped over 200 social media posts within a single evening.
COMMUNICATOR OF THE YEAR
RAGAN & PR DAILY NAMED STUNTMAN PR FOUNDER NEIL ALUMKAL
PUBLIC RELATIONS TEAM OF THE YEAR
CLASS OF 2021
BRONZE STEVIE® AWARD
IN 2021 AMERICAN BUSINESS AWARDS® FOR AGENCY OF THE YEAR AND PR CAMPAIGN OF THE YEAR